The word, IQ, seems to be not only on the minds of consumers but also companies looking for product names. Toyota is unveiling one of their newest cars, the Toyota iQ. It should be out in Europe soon and may make its way to America shortly.
What does this choice of naming say about the car or about the marketing strategies employed by Toyota? One thing is clear – it’s about intelligence. Intelligent decision making. Intelligent price. Intelligent economy. Intelligent consumer. Especially during tough economic times, intelligent decision making is extremely important.
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